For many small businesses, social media is the best way to grow an audience and reach new customers—and TikTok is quickly becoming a favorite! Savvy entrepreneurs will find a lot to love about the video-sharing platform, and for some, it’s been huge in taking their business to the next level.
TikTok success stories are now abundant on the app, and those success stories are excellent models to help growing businesses succeed on TikTok.
Why is TikTok so good for small businesses?
There are several reasons why TikTok is so https://sempolanayamtingting.id/ great for small businesses. Firstly, the app’s unique discovery algorithm learns what you like over time—meaning that the more you engage with its content through the For You page (watch, like, share, comment), the more of that content you will see.
This is fantastic for small businesses because the app will most likely share your content with people who are going to be interested in your brand and content. Regardless of how many followers you have or how new your business is, every TikTok video has the ability to go viral.
Inspiring TikTok success stories
While many businesses use TikTok in their marketing, a handful of some TikTok case studies have really taken off, thanks to the app. These nine success stories are all examples of how TikTok can make all the difference to your social media strategy.
Dasha Derkach, Enchanted Scrunch
Founder Dasha Derkach began her business, Enchanted Scrunch, a year ago because she wanted to provide a bigger, better variety of scrunchie designs. After initially promoting through Instagram, she started posting on TikTok.
“It was two months later, [the video] got 15k views, and I got 10 orders that first day! From then on, I got more and more views over time, reaching even 3 million views on a video.”
Since then, TikTok has become Dasha’s main marketing tool, and around 90% of her overall sales are now made through the video-sharing platform, with a further 10% coming from Instagram and Pinterest.
Andrea O., Peachy BBs Slime
Slime shops are everywhere on TikTok, but few have blown up like Peachy BBs. With the main account boasting 4.7 million followers (and a side account with over a million), Andrea and her small team have mastered the art of the TikTok slime account.
Posting regular videos about the slime-making process, answering followers’ questions, playing with slime, and experimenting with new scents and textures, Peachy BBs is now so successful that their slime drops tend to sell out in minutes. One follower even commented that getting one of Peachy BB’s slimes was “like trying to get Jordans.”
Sana and Will Saleh, Lala Hijabs
Like many people, Sana and Will Saleh started Lala Hijabs after losing their jobs during the pandemic—and like everyone else in quarantine, decided to join TikTok. The couple began designing cute tie-dyed hijabs just for fun and sharing them on the app—and before they knew it, they were blowing up.
“When people began asking where we got [the hijabs] from, we decided to hype up the business before we even began forming it—and people loved it and anticipated the huge launch!”
Chioma Ngwudo, CeeCee’s Closet NYC
Self-made CEO, speaker, coach, headwrap connoisseur, and co-founder, NYC-based Chioma Ngwudo is on a mission to inspire and celebrate Black women and African culture through her fashion and beauty brand CeeCee’s Closet NYC.
Together with her sister and creative director Uchenna, the company designs all their unique, colorful African-inspired items in partnership with artisan creators in Nigeria. From head wraps to waist beads and body care products, CeeCee’s Closet NYC are making African fashion and beauty accessible—all while placing equity at the forefront of their business model.